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UAL Research Online

The Effects of Online Consumer Reviews on Fashion Clothing Purchase Intention: Peripheral Cues and the Moderating Role of Involvement

Dennison, Julie A. and Montecchi, Matteo (2017) The Effects of Online Consumer Reviews on Fashion Clothing Purchase Intention: Peripheral Cues and the Moderating Role of Involvement. In: Advanced Fashion Technology and Operations Management. IGI Global book series Advances in Business Information Systems and Analytics . IGI Global, Hershey, PA, USA, pp. 318-347. ISBN 9781522518662

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