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UAL Research Online

The Effects of National Culture on Social Commerce and Online Fashion Purchase Intention

Hepple, Sarah J. and Dennison, Julie A. (2017) The Effects of National Culture on Social Commerce and Online Fashion Purchase Intention. In: Advanced Fashion Technology and Operations Management. IGI Global book series Advances in Business Information Systems and Analytics . IGI Global, Hershey, PA, USA, pp. 250-276. ISBN 9781522518662

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