Personal Style Blogs: Appearances that Fascinate

Personal Style Blogs: Appearances that Fascinate closely examines the practice of personal style blogging to chart its history and development as a genre of alternative fashion media. It maps style blogging's affective dimensions and the impacts it has had on notions of the private in public, women's writing, who fashion's ideal is, and how we can understand online communication as intimacy enacted at a distance.

In taking a macro look at aspects of style blogging such as writing and readership, the performance of self online, and the criticism bloggers attract from trolls as well as the professional fashion media, this book also traces the transformation of the style blogosphere from an alternative, experimental space to one dominated by the fashion industry. The work touches on notions of individuality, aesthetics and performance on both sides of the digital platform, asking: what can style blogging teach us about women's writing and the digital performance of a private self? And what drives style bloggers to develop a personal space online?