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UAL Research Online

From ‘social club’ to ‘integrated membership scheme’: developing membership schemes strategically

Hayes, Debie and Slater, Alix (2003) From ‘social club’ to ‘integrated membership scheme’: developing membership schemes strategically. International Journal of Nonprofit and Voluntary Sector Marketing, 8 (1). pp. 59-75. ISSN 1465-4520

Type of Research: Article
Creators: Hayes, Debie and Slater, Alix

Changes in the economic and political climate have resulted in income generation becoming increasingly important for cultural organisations and one method of achieving this is to develop closer relationships with individuals, for example, members. Friends' schemes (also known as membership schemes, societies and organisations) exist in a variety of formats and provide organisations with a range of benefits in addition to their income-generation potential. These include advocacy, influence and a stable volunteer base. This paper makes a contribution in three areas of cultural management: it presents the findings of a study of friends' schemes within large museums and galleries in London and identifies distinctive typologies of scheme; creates a framework that practitioners can use as a diagnostic tool to analyse their own scheme; and finally, provides strategic direction to assist in the evolution of membership schemes.

Official Website: http://dx.doi.org/10.1002/nvsm.201
Publisher/Broadcaster/Company: Henry Stewart Publications
Your affiliations with UAL: Colleges > London College of Communication
Date: 1 February 2003
Digital Object Identifier: 10.1002/nvsm.201
Date Deposited: 04 Dec 2009 13:31
Last Modified: 23 Aug 2011 10:57
Item ID: 1285
URI: https://ualresearchonline.arts.ac.uk/id/eprint/1285

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