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UAL Research Online

Rethinking the prototyping process for applying design thinking to business model innovation

Amano, Tsuyoshi and Brassett, Jamie and Green, Lawrence and Hestad, Monika (2019) Rethinking the prototyping process for applying design thinking to business model innovation. In: Conference of the Academy for Design Innovation Management: Research Perspectives on Creative Intersections, 7–9 June 2017, Hong Kong.

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