Designing fascism: The evolution of a neo-Nazi punk aesthetic

This article explores the design strategies of four record labels associated with the growth of an explicitly far right sub-genre of punk in the United Kingdom between 1979 and the early 2000s: Rock-O-Rama Records, White Noise Records, Rebelles Européens and ISD Records. While Rock-O-Rama saw the inclusion of the genre as simply an extension of their existing business model, the other labels featured were established specifically to support the activities of a small number of explicitly far right groups who were blacklisted by mainstream producers and distributors within the music industry. These labels were also able to develop independent, do-it-yourself approaches to marketing, promotion and distribution that bear striking similarity to other sub-genres of punk and post-punk in the United Kingdom and Europe, particularly the politically activist hardcore and anarcho-punk scenes.