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UAL Research Online

Post Millennials and Their Motivation to Engage with Influencers Brand-related Content on Instagram

Yesiloglu, Sevil and Gill, Simrit (2020) Post Millennials and Their Motivation to Engage with Influencers Brand-related Content on Instagram. In: Influencer Marketing: Building Brand Communities and Engagement. Routledge. ISBN 9780429322501

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