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UAL Research Online

Making the Intangible Tangible: Imagination Workshop

Holtham, Clive and Biagioli, Monica (2021) Making the Intangible Tangible: Imagination Workshop. In: MOBTS 2021, 15-19 June 2021, USA (online).

Type of Research: Conference, Symposium or Workshop Item
Creators: Holtham, Clive and Biagioli, Monica

There is an increasing need in business schools to augment the often heavily rational curriculum with the development of more intuitive and reflective qualities. This is particularly important when addressing “wicked” problems, or when creativity is needed for a wide variety of purposes. This paper reports on a collaboration between an art/design school and a business school, to evolve an “Imagination Workshop”, which does not involve specialised tools or any special skills by the faculty. It uses an almost primitive method – folding and cutting paper to create what are known as “zines”, which then become a personalised place to reflect and imagine. This method has been successfully deployed across executive and degree management education levels; the specific example highlighted here is for undergraduate business students, in a wholly online context.

Official Website: https://mobts.org/conference/2021/modules/request.php?module=oc_program&action=program.php&p=program
Keywords/subjects not otherwise listed: Imagination, making, creativity
Your affiliations with UAL: Colleges > London College of Communication
Research Centres/Networks > Photography & the Archive Research Centre (PARC)
Date: 16 June 2021
Funders: London College of Communication
Event Location: USA (online)
Date Deposited: 20 Aug 2021 10:43
Last Modified: 20 Aug 2021 10:43
Item ID: 17190
URI: https://ualresearchonline.arts.ac.uk/id/eprint/17190

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