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UAL Research Online

Whose Art Is It, Anyway?: Investigating the Impact of the Active Viewer on the Authorship of the Art Form

Patel, Shreepali (2014) Whose Art Is It, Anyway?: Investigating the Impact of the Active Viewer on the Authorship of the Art Form. The International Journal of New Media, Technology and the Arts, 8 (2). pp. 35-41. ISSN 2326-9987

Type of Research: Article
Creators: Patel, Shreepali

This paper examines the creative approach to the process of constructing a short documentary for an interactive (active viewer) platform compared to that of a single-screen (passive viewer) platform. The single-screen film employs an author-driven narrative and is constructed using a “traditional” form of organization, software, and coding for cinematic screening. The interactive platform employs a non-linear approach, compressive coding, and alternative software which allows for viewer activity to create a series of “journeys” within the project. This article reflects on whether the variance in method and approach affects the creative process of the artist and how this represents a shift in the power balance or authorship from artist to viewer, and sits within a wider discussion of the interplay between filmmaker, subject, and audience within a landscape of emerging and converging diverse platforms.

Official Website: https://cgscholar.com/bookstore/works/whose-art-is-it-anyway
Keywords/subjects not otherwise listed: Film Production, Interactive, Authorship, commissioning, Narrative, multiplatform Artist
Publisher/Broadcaster/Company: Common Ground Research Networks
Your affiliations with UAL: Colleges > London College of Communication
Date: 1 November 2014
Digital Object Identifier: 10.18848/2326-9987/CGP/v08i02/36297
Date Deposited: 16 Nov 2022 15:12
Last Modified: 16 Nov 2022 15:12
Item ID: 19354
URI: https://ualresearchonline.arts.ac.uk/id/eprint/19354

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