The Influence of Influencers: A Census-balanced Survey About Social Media Influencers in Canada

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Mai, Philip and Saiphoo, Alyssa and Soares, Felipe Bonow and Gruzd, Anatoliy (2022) The Influence of Influencers: A Census-balanced Survey About Social Media Influencers in Canada. Project Report. Social Media Lab.

Type of Research:	Report
Creators:	Mai, Philip and Saiphoo, Alyssa and Soares, Felipe Bonow and Gruzd, Anatoliy
Description:	This report was produced by the Social Media Lab at Ted Rogers School of Management, Toronto Metropolitan University. The report is based on a censusbalanced online survey of 1,500 online Canadian adults (18+). The survey was conducted between May 12 and 31, 2022. See Appendix A for more information about data collection. Appendix B includes the survey questions used in the report.
Publisher/Broadcaster/Company:	Social Media Lab
Your affiliations with UAL:	Colleges > London College of Communication
Date:	November 2022
Digital Object Identifier:	doi.org/10.6084/m9.figshare.21586947
Date Deposited:	24 Mar 2023 10:27
Last Modified:	19 Feb 2026 11:52
Item ID:	19808
URI:	https://ualresearchonline.arts.ac.uk/id/eprint/19808
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