Celebrity Bromance: Constructing, Interpreting and Utilising Personas

This comprehensive work presents a thorough exploration of celebrity “bromances,” interrogating how bromances are portrayed in media and consumed by audiences to examine themes of celebrity persona, performativity and authenticity.

The authors examine how the performance of intimate male friendships functions within broadly “Western” celebrity culture from three primary perspectives – construction of persona; interactions with audiences and fans; and commodifcation. Case studies from film and television are used to illustrate the argument that, regardless of their authenticity (real or staged), bromances are useful for engaging audiences and creating an extension of entertainment beyond the film the actors originally sought to promote.

This book will be of great interest to scholars and students of communications, advertising, marketing, Internet studies, media, journalism, cultural studies, and film and television.