The corporate trailblazers

This article describes how designers in post-war Britain used corporate identity as a means to substantiate and develop their practice. After WWII several designers realised that by working together in groups they could offer a more holistic design service that would enable them to compete directly with advertising agencies for business. This holistic design service would pool together the knowledge and skills of the individuals within the group, allowing them to take on larger corporate jobs beyond the realm of the individual artist-designer.