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UAL Research Online

Emerging Trends in Small Acts of Audience Engagement and Interruptions of Content Flows

Kleut, Jelena and Pavlíčková, Tereza and Picone, Ike and De Ridder, Sander and Romic, Bojana and Møller Hartley, Jannie (2018) Emerging Trends in Small Acts of Audience Engagement and Interruptions of Content Flows. In: The Future of Audiences: A foresight analysis of interfaces and engagement. Palgrave McMillan, London, pp. 123-140. ISBN 978-3-319-75637-0

Type of Research: Book Section
Creators: Kleut, Jelena and Pavlíčková, Tereza and Picone, Ike and De Ridder, Sander and Romic, Bojana and Møller Hartley, Jannie
Description:

This chapter develops a set of findings around audiences’ small-scale acts of engagement with media content made available through digital media technologies. We identify and discuss three articulations of these small acts: (1) one click engagement, (2) commenting and debating and (3) small stories. In contrasting them with more collaborative and convergent productive practices, we further conceptualise these engagements in relation to two main dimensions: effort and intentionality. Lastly, we suggest a conceptualisation of the outcome of these acts which we have labelled interruption. Content flows can be challenged, if not transformed, due to the volume of small acts, which is realised by the producing audiences as well as by mainstream media. Profound changes in the way information is produced and distributed are fuelled by small acts of engagement, and these trends are likely to continue into the futures this book speaks about.

Official Website: https://link.springer.com/chapter/10.1007/978-3-319-75638-7_7
Publisher/Broadcaster/Company: Palgrave McMillan
Your affiliations with UAL: Colleges > London College of Communication
Date: 2018
Digital Object Identifier: 10.1007/978-3-319-75638-7_7
Date Deposited: 09 Nov 2023 14:28
Last Modified: 10 Nov 2023 11:55
Item ID: 20769
URI: https://ualresearchonline.arts.ac.uk/id/eprint/20769

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