Emerging Trends in Small Acts of Audience Engagement and Interruptions of Content Flows

This chapter develops a set of findings around audiences’ small-scale acts of engagement with media content made available through digital media technologies. We identify and discuss three articulations of these small acts: (1) one click engagement, (2) commenting and debating and (3) small stories. In contrasting them with more collaborative and convergent productive practices, we further conceptualise these engagements in relation to two main dimensions: effort and intentionality. Lastly, we suggest a conceptualisation of the outcome of these acts which we have labelled interruption. Content flows can be challenged, if not transformed, due to the volume of small acts, which is realised by the producing audiences as well as by mainstream media. Profound changes in the way information is produced and distributed are fuelled by small acts of engagement, and these trends are likely to continue into the futures this book speaks about.