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UAL Research Online

Small acts of engagement: Reconnecting productive audience practices with everyday agency

Picone, Ike and Pavlíčková, Tereza and Kleut, Jelena and Romic, Bojana and Moller Hartley, Janie and De Ridder, Sander (2018) Small acts of engagement: Reconnecting productive audience practices with everyday agency. In: ECREA 2018 7th European Communication Conference, 31 October - 3 November 2018, Lugano, Switzerland.

Type of Research: Conference, Symposium or Workshop Item
Creators: Picone, Ike and Pavlíčková, Tereza and Kleut, Jelena and Romic, Bojana and Moller Hartley, Janie and De Ridder, Sander
Description:

In this article, we develop the concept of small acts of engagement (SAOE) in a networked media environment as a conceptual framework to study specific audience practices and as an agenda for research on these practices. We define SAOE, such as liking, sharing, and commenting, as productive audience practices that require little investment and are intentionally more casual than the structural and laborious practices examined as types of produsage and convergence culture. We further elaborate on the interpretive and productive aspects of SAOE, which allow us to reconnect the notions of a participatory culture and a culture of everyday agency. Our central argument is that audience studies’ perspective allows viewing SAOE as practices of everyday audience agency, which, on an aggregate level, have the potential to become powerful acts of resistance.

Your affiliations with UAL: Colleges > London College of Communication
Date: 2 November 2018
Event Location: Lugano, Switzerland
Date Deposited: 10 Nov 2023 12:12
Last Modified: 10 Nov 2023 12:12
Item ID: 20787
URI: https://ualresearchonline.arts.ac.uk/id/eprint/20787

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