The beauty of nature without people: An investigation of the roles of people, nature, and interpersonal touch in painting preference

While art, nature, and social interactions are key elements of a healthy culture and lifestyle, how nature and social factors in paintings impact the viewer experience still remains unclear. This study aimed to explore how the number of depicted people, the presence of interpersonal touch, and the setting (indoor vs. outdoor) affect art preference. A total of 420 paintings were rated (online survey) on their liking across 300 participants. Across participants, paintings without people were significantly liked over paintings with people, which was especially prominent in depictions of outdoor settings. Furthermore, while people liked paintings without touch, this was only the case for paintings of outdoor depictions. The study also explored how these preferences were modulated by individual differences. The findings underscore the relevance and importance of social aspects in art and how this interacts with the viewer’s individuality.