Preston, David (2025) Positioning for Purpose: Mapping brand strategy to sustainable design. In: SiDE Symposium IIT Delhi, 22–23 January 2025, Indian Institute of Technology Delhi.
Sample Slide 1 (10kB) | Sample Slide 2 (165kB) | Sample Slide 3 (400kB) |
Type of Research: | Conference, Symposium or Workshop Item |
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Creators: | Preston, David |
Description: | SiDE Symposium, IIT Delhi: About my paper: Brand Strategists have an important role to play in informing sustainable design policy. Unlike most designers, they work ‘upstream’ and have capacity to directly influence business decision-making. At present, very few design students are exposed to brand strategy, and as a result, their potential to affect change within this context is limited. This deficit presents an opportunity that is addressed in the project described here. |
Official Website: | https://sites.google.com/view/sidedesign |
Your affiliations with UAL: | Colleges > Central Saint Martins |
Date: | 22 January 2025 |
Event Location: | Indian Institute of Technology Delhi |
Date Deposited: | 29 Jan 2025 12:43 |
Last Modified: | 29 Jan 2025 12:43 |
Item ID: | 23332 |
URI: | https://ualresearchonline.arts.ac.uk/id/eprint/23332 |
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