You hear me, are you listening? Reflections on positionality and performative change in INGO representation

In their substantive work, Ademolu and Crombie delve into the ethical complexities of humanitarian storytelling, focusing on the impact of fundraising communications for UK African diasporic communities and those featured in these materials. They explore ways to responsibly negotiate these complexities and empower disenfranchised communities in representation practices. This article reflects on their research within broader calls for representational change, examining positionality and performative change in INGO representations. It highlights challenges and opportunities in shifting power dynamics in INGO content creation, aiming to inspire a more accountable approach prioritising the voices of marginalised communities in shaping representation practices. The discussion also engages with the messy realities and challenges that determine whether, and if so, how, this change happens in practice.