Publication: Rethink, Reframe, Redefine: Co-Creation & Storytelling

This project was designed to shift the dial in terms of who has the power to make editorial decisions in the sharing of humanitarian stories for fundraising. The research uses a model devised by Jess Crombie called Contributor Centred Storytelling (CCS) to facilitate UNHCR’s ambition to prioritise refugee-led storytelling.

Together, over the past two years UNHCR and Crombie have developed, tested and delivered a way of working that prioritises the choices and preferences of people with lived experience, and still delivers an effective fundraising product.

True co-creation requires the sharing of narrative control. This can feel daunting, and risky. But to claim to be co-creating stories we must share power, as co-creation is equitable and not tokenistic.