Let’s Get Phygital: a project investigating the creative process of crafting AR adornments

One of the technologies that can be seen as an important innovation in this era is Computer-Aided Design (CAD) (Brown, 2009), which has revolutionised the creative capabilities available to designers and engineers worldwide. In recent years, we have also experienced the rise of related technologies, such as Augmented Reality (AR). These developments have allowed us to view images of the real world and images of computer-generated worlds in the same field of view (Berry et al., 2006). Artificial Intelligence (AI) is another tool evidently on the rise with the development of Open AI systems. Despite the proliferation of numerous software and hardware developments in recent years, one notices a distinct lack of questioning in regard to what influence these digital tools have on the creative process of the designers. The focus of this paper is the study of such digital tool integration specifically in the field of jewellery design. When studying a field so heavily associated with traditional handcraft values, implementing new tools is always faced with challenges.