Branded Content Governance: 32-country comparative analysis

This report presents the findings of a 32-country study examining the regulation of branded content. This research has been carried out by the Branded Content Governance Project (BCGP), a three-year, international research project jointly supported by two research councils within UK Research and Innovation, the Economic and Social Research Council (ESRC) and the Arts and Humanities Research Council (AHRC)

This report summarises the comparative findings, discusses the methodology, and sets out the theoretical frameworks, context and thematic analysis for the 32-country study. It provides a synthesising analysis that complements the 32 individual country reports produced by the BCGP and available from the same repository. The report also presents the concepts and various frameworks that the BCGP draws upon, including our approaches to legal-regulatory analysis, media systems, communications and advertising governance.

This research project builds on collaboration and dialogue between the industries involved, regulators and those affected, and draws on advice from an international network of academics as well as legal, policy and industry experts.