Social Facilitation of Creative Reflection: AI-agents and Humans

Social collaboration can support people’s reflection and is a crucial component of creativity. Creative technologies have been designed to support more collaborative ways of working, including using AI to simulate social partners. As human-AI creative collaborations increase, further investigation is needed into how different social interactions influence creative reflection and at which stage a social intervention is crucial to improve creative outcomes. Considering that non-verbal communication is the bedrock of human cognition and influence, non-verbal social dynamics should be examined in detail in the age of AI-companionship. For example, during social interaction, the social facilitation effect describes how the mere presence or observation of others influences how a person behaves and feels in the context. Whether changes in technology-mediated social environments influence how people reflect on their creative work needs further exploration, as does whether social AI-companionship elicits similar effects as humans. This paper discusses how theoretical mechanisms relating to social facilitation could influence creative practice and reflection, proposing ways of further testing these effects.