Fashion Design

This book offers a thorough grounding in the principles of fashion design, describing the qualities and skills needed to become a fashion designer, examining the varied career opportunities available and giving a balanced inside view of the fashion business today. Subjects covered include how to interpret a project brief; building a collection; choosing fabric; fit, cutting and making techniques; portfolio presentation, and fashion marketing and economics.

This third edition has been totally redesigned and extensively updated. It has involved primary research with industry and academia and includes recent changes in educational pedagogy, aspects of international globalization, electronic commerce, emergent production methods due to computerization and the influence of branding, fast fashion and the internet on the consumer.

Translated into twelve languages including Russian and Chinese.

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