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UAL Research Online

The design of the store environment and its implications for retail image

Kent, Anthony and Kirby, Audrey (2009) The design of the store environment and its implications for retail image. The International Review of Retail, Distribution and Consumer Research, 19 (4). pp. 457-468. ISSN 0959-3969

Type of Research: Article
Creators: Kent, Anthony and Kirby, Audrey

The aim of this research is to explore the extent to which consumers perceive the physical environment of the food superstore and its implications for store design. It develops a holistic qualitative approach to develop knowledge of store image and atmosphere, using a photo-elicitation approach to respondents' perceptions of both the interior and exterior of the store. The findings demonstrate that consumers value product variety and accessibility matched by consistent operational efficiencies. The store design, visual appearance, layout and organisation support these activities as independent elements in the store environment. The research concludes with implications for store design and low-cost structures, and then for the methodology itself.

Official Website: http://dx.doi.org/10.1080/09593960903331501
Keywords/subjects not otherwise listed: Retail, store image, design, photo-elicitation
Publisher/Broadcaster/Company: Taylor & Francis
Your affiliations with UAL: Colleges > London College of Fashion
Date: November 2009
Digital Object Identifier: 10.1080/09593960903331501
Date Deposited: 29 Jul 2011 09:06
Last Modified: 08 Oct 2015 19:43
Item ID: 4897
URI: https://ualresearchonline.arts.ac.uk/id/eprint/4897

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