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UAL Research Online

International airport influences on impulsive shopping: trait and normative approach

Omar, Ogenyi and Kent, Anthony (2001) International airport influences on impulsive shopping: trait and normative approach. International Journal of Retail & Distribution Management, 29 (5). pp. 226-235. ISSN 0959-0552

Type of Research: Article
Creators: Omar, Ogenyi and Kent, Anthony

Airport shopping is characteristically related to airport environmental conditions. Although consumption-related emotions have been studied with increasing frequency in consumer behaviour, issues concerning the evaluation of emotions leading to impulse purchasing and airport environment effect remain hidden in academic context. Airport shoppers tend to make impulse purchases, however, previous studies relating to impulse purchases did not have the shopper as an independent variable. This research paper presents conceptual and empirical evidence that airport shoppers’ self-assessment (judgement) about the appropriateness of engaging in impulse shopping behaviour moderates the relationship between the airport influences on impulse shopping and consumers’ buying behaviours. The study found that the relationship between airport impulsive shopping and the related shopping behaviour is significant only when airport shoppers believe that acting on impulse is appropriate. This finding supports the proposition for moderating airport shoppers’ self-evaluations.

Official Website: http://dx.doi.org/10.1108/09590550110390887
Keywords/subjects not otherwise listed: Airports; Shopping; Retailing; Consumer behaviour
Publisher/Broadcaster/Company: Emerald Group Publishing Limited
Your affiliations with UAL: Colleges > London College of Communication
Colleges > London College of Fashion
Date: 1 May 2001
Digital Object Identifier: 10.1108/09590550110390887
Date Deposited: 29 Jul 2011 10:47
Last Modified: 14 Feb 2024 16:10
Item ID: 4902
URI: https://ualresearchonline.arts.ac.uk/id/eprint/4902

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