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UAL Research Online

Fashion concept and context from the perspective of the designer, wearer and viewer

Bugg, Jessica (2009) Fashion concept and context from the perspective of the designer, wearer and viewer. Fashion Practice: The Journal of Design, Creative Process and the Fashion Industry, 1 (1). pp. 9-31. ISSN 17569370

Type of Research: Article
Creators: Bugg, Jessica


This article draws on my practice led PhD at the London College of Fashion proposing alternative practices in a research and design context that explore the edges of fashion, fine art and performance methodology and practice. The project documented and tracked the emergence and development of conceptual and experimental fashion, exposing interdisciplinary practice at the edges of the fashion discipline. The hypothesis underpinning my research was that there can be clearly articulated alternative strategies for fashion design and communication that are concept and context based, rather than being driven by commerce, the market, and trends.

I designed collections of concept-based work, which were driven by concepts and processes and were tested and analysed in a variety of contexts and written up as three major case studies. The process of design developed focuses on the body, movement and behaviour. I argue that designing for contexts such as dance, exhibition and performance requires different approaches considering both concept and context at the point of inception.

Official Website: http://www.ingentaconnect.com/content/berg/fpcj/2009/00000001/00000001/art00002
Keywords/subjects not otherwise listed: interdisciplinary, conceptual design, performance, dance, practice led research
Publisher/Broadcaster/Company: Berg
Your affiliations with UAL: Colleges > London College of Fashion
Date: May 2009
Digital Object Identifier: 10.2752/175693809X418676
Projects or Series: Research Outputs Review (April 2010 - April 2011)
Date Deposited: 02 Feb 2012 14:02
Last Modified: 02 Feb 2012 14:32
Item ID: 4936
URI: https://ualresearchonline.arts.ac.uk/id/eprint/4936

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