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UAL Research Online

From “Made in Hong Kong” to “Designed in Hong Kong”: Searching for an Identity in Fashion

Ling, Wessie (2010) From “Made in Hong Kong” to “Designed in Hong Kong”: Searching for an Identity in Fashion. Visual Anthropology, 24 (1-2). pp. 106-123. ISSN 0894-9468

Type of Research: Article
Creators: Ling, Wessie

Homegrown fashion has long been struggling to set foot in the home market, as much as Hong Kong's shoppers pioneer global brands and Euro-American labels. Until recently, G.O.D., a homegrown brand, had captured a commercially viable home market with a distinctively Hong Kong style. This furniture-household goods-clothing store stocks East-West hybrid merchandise, ranging from dark wood chairs to bed linen, to t-shirts and tote bags. Its clothing collection has gained increasing popularity alongside recent expansion. Its profitable home market challenges the image of Hong Kong consumers as blind followers of international fashion and brand names, thus shedding light on Hong Kong fashion, which attempts to capture but fails to resonate with local audiences with an identity.

Official Website: http://dx.doi.org/10.1080/08949468.2011.526535
Publisher/Broadcaster/Company: Taylor & Francis
Your affiliations with UAL: Colleges > London College of Fashion
Date: 2010
Digital Object Identifier: 10.1080/08949468.2011.526535
Date Deposited: 26 Sep 2013 13:59
Last Modified: 07 Oct 2015 16:52
Item ID: 6024
URI: https://ualresearchonline.arts.ac.uk/id/eprint/6024

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