E-Co-Creation for Fashion: A review of co-creation and open innovation methods for sustainable fashion

The landscape of design is changing, fuelled and inspired by emerging technologies, the economic downturn and environmental concerns: fashion is entering a new frontier.
The Web 2.0 revolution is changing perceptions and influencing a younger generation, but can co-creation challenge traditional design methods for fashion and promote sustainability, and can designing together enable the democratization of fashion?

This paper aims to map co-creation within a fashion context, as part of a PhD study using participatory practice methods. A series of case studies will be used to define co-creation communities, the role of the individual and the sustainable benefits of working together. The viewpoint of both the designer and consumer will be explored to identify what methods and tools they might require to enable them to work together.