The Ta-Da Series: A Technique for Generating Surprising Designs Based on Opposites and Gut Reactions

Grimaldi, Silvia (2008) The Ta-Da Series: A Technique for Generating Surprising Designs Based on Opposites and Gut Reactions. In: Design and Emotion Moves. Cambridge Scholars Publishing, Newcastle upon Tyne, UK, pp. 165-189. ISBN 9781443800167

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Type of Research:	Book Section
Creators:	Grimaldi, Silvia
Description:	Chapter in an edited collection, originally presented at the 5th international Design and Emotion Conference in Gothenburg, Sweden.
Official Website:	http://www.cambridgescholars.com/design-and-emotion-moves-14
Additional Information (Publicly available):	Access to this publication is restricted due to the publisher's copyright policy. If you would like access, please contact UAL Research Online.
Keywords/subjects not otherwise listed:	design, emotional design, surprise, product design
Publisher/Broadcaster/Company:	Cambridge Scholars Publishing
Your affiliations with UAL:	Colleges > Central Saint Martins Colleges > London College of Communication
Date:	1 November 2008
Date Deposited:	16 Sep 2014 14:02
Last Modified:	19 Feb 2026 10:38
Item ID:	7540
URI:	https://ualresearchonline.arts.ac.uk/id/eprint/7540
Licence:	No Licence

The Ta-Da Series: A Technique for Generating Surprising Designs Based on Opposites and Gut Reactions

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