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UAL Research Online

Neo-Animism and Design. A New Paradigm in Object Theory.

Marenko, Betti (2014) Neo-Animism and Design. A New Paradigm in Object Theory. Design and Culture, 6 (2). pp. 219-242. ISSN 1754-7075

Type of Research: Article
Creators: Marenko, Betti

This article argues that our apprehension of the world is increasingly colored by animistic connotations. Traces of animism – the idea that objects and other nonhuman entities possess a soul, life force, and qualities of personhood – are evident in the way we talk to our computers, cars, and smartphones, and in our expectations that they will reply more or less instantaneously. As the Internet of Things becomes more mainstream, the fact that our phone communicates with our thermostat, car, washing machine, or bathroom scale is no longer a future scenario; it is increasingly a shared reality. Our way of experiencing everyday objects is changing to accommodate their shifting nature, purpose, and agency.

Keywords/subjects not otherwise listed: thing theory
Publisher/Broadcaster/Company: Bloomsbury
Your affiliations with UAL: Colleges > Central Saint Martins
Date: July 2014
Date Deposited: 28 Oct 2014 16:51
Last Modified: 07 Oct 2015 17:17
Item ID: 7628
URI: https://ualresearchonline.arts.ac.uk/id/eprint/7628

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