Tools
Tools
Gander, Jonathan (2010) The service profit model: what happens to service when price becomes the most important factor? Institute of Customer Service.
| Type of Research: | Article |
|---|---|
| Creators: | Gander, Jonathan |
| Description: | This review explores how organisations considering the contribution and role of service in their ability to compete can respond in broadly two ways: 1) adopt a competitor orientation and emphasise low-cost delivery of services to compete on price, 2) adopt a customer orientation and develop superior customer services to differentiate the product or service and generate increased sales. |
| Official Website: | http://www.instituteofcustomerservice.com/12120-6119/The-service-profit-model---what-happens-to-service-when-price-becomes-the-most-important-factor.html |
| Publisher/Broadcaster/Company: | Institute of Customer Service |
| Your affiliations with UAL: | Colleges > London College of Fashion |
| Date: | October 2010 |
| Date Deposited: | 15 May 2015 17:51 |
| Last Modified: | 19 Feb 2026 10:38 |
| Item ID: | 7912 |
| URI: | https://ualresearchonline.arts.ac.uk/id/eprint/7912 |
Repository Staff Only: item control page | University Staff: Request a correction