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UAL Research Online

Collecting the new: forecasting in the museum

Potter, Cher (2015) Collecting the new: forecasting in the museum. In: Enterprise of Culture: Entrepreneurship in Fashion, 5 March 2015, Heriot-Watt University, Edinburgh.

Type of Research: Conference, Symposium or Workshop Item
Creators: Potter, Cher

This paper considers how the practice of design forecasting – a risk-managing service for the design industry, which circulates bulletins on ‘the future of design’, produced by scanning for related themes across emerging philosophy, popular culture, visual arts and design production - might inform and reflect museum-based collecting and curatorial strategies regarding ‘the contemporary’.
The post-WW2 period saw the establishment of design forecasting as an industry, as well as a growing concern for representing ‘contemporary art and design’ in major museums across Europe and America. This paper analyses three contemporary collection strategies employed by the Victoria and Albert Museum in London between the years 1947 and 2014, in terms of their approach to risk, circulation and forecasting of trends.
This analysis is underpinned by two central enquiries:
- While museums are highly successful at providing narratives for objects from the distant and recent past, how might a museum consider the possible design narratives of the future?
- In what ways do museums of art and design adopt entrepreneurial strategies, supporting not only the conservation of existing designed objects, but also the development and incubation of new ones?

Official Website: http://www.enterpriseofculture.leeds.ac.uk/upcoming-events/fashion-design-entrepreneurs-overcoming-growth-challenges/
Your affiliations with UAL: Colleges > London College of Fashion
Date: 5 March 2015
Funders: HERA - Humanities in the European Research Area
Event Location: Heriot-Watt University, Edinburgh
Date Deposited: 19 Oct 2015 11:26
Last Modified: 19 Oct 2015 11:26
Item ID: 8776
URI: https://ualresearchonline.arts.ac.uk/id/eprint/8776

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