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UAL Research Online

Veils and Sales: Muslims and the spaces of postcolonial fashion retail

Lewis, Reina (2007) Veils and Sales: Muslims and the spaces of postcolonial fashion retail. Fashion Theory: The Journal of Dress, Body and Culture, 11 (4). pp. 423-441. ISSN 1362-704X, 1751-7419 (Online)

Type of Research: Article
Creators: Lewis, Reina

Linking veils to fashion (and Islam to modernity), this article analyzes the presence of veiled assistants in London fashion shops as examples of spatial relations that are socializing and ethnicizing. In the anxious days after the 2005 bombs, the veiled body working in West End fashion retail moved through the postcolonial city in a series of fluid dress acts whose meanings were only partially legible to her different audiences. Connecting recent international Muslim lifestyle consumer cultures to gendered consumption in the development of Middle Eastern modernities, this article evaluates new British legislation protecting expressions of faith at work in relation to the role of veiled shop girls in postcolonial shopping geographies.

Official Website: http://dx.doi.org/10.2752/175174107X250235
Keywords/subjects not otherwise listed: Islam; fashion retail; veil; consumption; modernity
Publisher/Broadcaster/Company: Berg Publishers
Your affiliations with UAL: Colleges > London College of Fashion
Research Groups > Historical and Cultural Studies
Date: 1 December 2007
Digital Object Identifier: doi: 10.2752/175174107X250235
Date Deposited: 07 Dec 2009 11:49
Last Modified: 04 Sep 2015 20:49
Item ID: 994
URI: https://ualresearchonline.arts.ac.uk/id/eprint/994

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