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Items where Author is "Cooper:Tony::"
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6
.
Article
Cooper, Tony
and
Stavros, Constantino
and
Dobele, Angela
(2019)
The Levers of Engagement: An Exploration of Governance in an Online Brand Community.
Journal of Brand Management, 26 (3). pp. 240-254. ISSN 1350-231X
Cooper, Tony
and
Stavros, Constantino
and
Dobele, Angela
(2019)
Domains of Influence: Exploring Negative Sentiment in Social Media.
Journal of Product and Brand Management. ISSN 1061-0421
Dobele, Angela
and
Steel, Marion
and
Cooper, Tony
(2015)
Sailing the Seven C's of Blog Marketing: Understanding Social Media and Business Impact.
Marketing Intelligence and Planning, 33 (7). pp. 1087-1102. ISSN 0263-4503 Item not available online.
Conference, Symposium or Workshop Item
Cooper, Tony
and
Stavros, Constantino
and
Dobele, Angela
(2017)
Brand Response to Consumer Backlash in Social Media: A Typology.
In: ANZMAC 2017, 4 - 6 December 2017, RMIT University, Melbourne.
Cooper, Tony
and
Stavros, Constantino
and
Dobele, Angela
(2016)
Managing the Paradox of Growth in Brand Communities Through Social Media.
In: ANZMAC 2016, 5 - 7 December, 2016, University of Canterbury, Christchurch, New Zealand.
Cooper, Tony
and
Stavros, Constantino
and
Dobele, Angela
(2015)
Shut Up and Take My Money: Engaging Facebook Communities to Build the Brand Narrative.
In: ANZMAC 2015, 30 November - 2 December 2015, The University of New South Wales, Sydney, Australia.
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