Introduction

The subtitle to this ‘Introduction’ might well be How to catalyse an encounter between philosophy and design, as one of the main drivers of this project has been how to bring to the fore possible connections between the two practices that this book interrogates: Gilles Deleuze’s philosophy, as the practice of creating concepts, and design, as the practice of materialising possibilities. Deleuze’s work offers a way of thinking about the encounter between philosophy and design, as they are both concerned with expressing the creation of the not yet in impactful ways.

Furthermore, for Deleuze and Guattari in What is Philosophy?, a creative philosophy is pitched as dealing in use, profit, interest, value and success, and certainly not truth. ‘We will not say of so many books of philosophy that they are false’, they write, ‘for that is to say nothing, but rather that they lack importance or interest, precisely because they do not create any concept’ (1994: 82–3). This language brings us close to that used in design, especially when its creative influence is articulated in terms of innovation (Flynn and Chatman 2004; Cox 2005). An interesting, important, successful philosophy deals not in truth or falsity, but in engaging with different creative activities in many different registers having multiple layers of affect.

This should declare our editorial intentions by providing the overall intellectual framework to which this book intends to abide: that if there is a way of designing that both affects and is affected by Deleuze’s philosophy, it will be found at the intersection of said practices.

'Deleuze and Design' is co-edited by Betti Marenko and Jamie Brassett. The Introduction is co-written by Jamie Brassett and Betti Marenko. Jamie Brassett wrote the chapter 'Poised and Complex: The Becoming Each Other of Philosophy, Design and Innovation' and Betti Marenko wrote the chapter 'Digital Materiality, Morphogenesis and the Intelligence of the Technodigital object'.

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