Extremes of Engagement: The post-classical public relations of the Islamic State

Article that claims Islamic State operates a rational, modern and systematic process of engagement using digital public relations.

Highlights:

•Islamic State operates a rational, modern and systematic process of engagement using digital public relations.

• The naming system of Islamic State and its ideology are coherent and underpin the recruitment narratives.

• The public information institutions of Islamic State combine content production and distribution for recruitment outreach.

• Aspects of Islamic State’s communications outreach offers a post-classical template for public relations.