Corporate Event Production, Effective face-to-face corporate communication or Reaching 'The guy at the back, with bad eyesight - who'd rather be in the bar'

A real-world insight into a specific industry sector: Corporate Event Production – the business of face-to-face communication. What it actually feels like to work in live events. The subtitle of ‘Reaching the guy at the back with bad eyesight – who’d rather be in the bar’ encapsulates the producer’s challenge of creating an equally memorable experience for all attendees.

Structured around the project timeline – from receipt of a brief, to creative response and pitching, through preproduction design and planning to creating and directing the show on the day – the book is full of industry anecdotes, over 160 reference images, useful tips and guidelines. The stage-by-stage process of designing an engaging and truly effective live event.

• http://www.live36.co.uk/live-events-iboo...