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Vecchi, Alessandra (2017) Preface. In: Advanced Fashion Technology and Operations Management. IGI Global. ISBN 9781522518655

Type of Research: Book Section
Creators: Vecchi, Alessandra

The book on Advanced Fashion Technology and Operations Management provides an edited collection of chapters on empirically based theories, their application and practices in the field of operations management in the fashion sector. Providing relevant and current research, this publication is useful for researchers,scholars, and practitioners interested in improving their understanding of fashion technology in a volatile and creative environment.

The book provides some illustrative evidence of fashion technology applications across a wide spectrum of operations. In particular, the book provides some evidence on how fashion technology can foster the development of new business models, by for example enabling co-creation for premium product innovation in both menswear and womenswear adaptation. Additionally, the use of advanced technology is apt to introduce new forms of collaboration across the supply chain, novel approaches in terms of reverse logistics as well as enabling innovative practices in terms of collaboration and co-creation. In particular, the application of advanced fashion technology is radically transforming both traditional fashion retail and by enabling innovative forms of interaction in terms of online marketing experiences. In relation to the former, the adoption of advanced fashion technology enhances the shopping experience with the aid of a wide range of customer-facing technologies, including virtual reality where a shop of the future can be envisaged by bridging online and offline experiences by ultimately leading to almost a seamless “phygital” retail experience. As for the latter, drawing on a better understanding of online fashion behaviour and its cross-cultural implications advanced fashion technology can be used to empower the consumer who can provide user-generated content, rely on reviews and benefit from size recommendations as well as obtaining heritage fashion products where the past and the future become inevitably intertwined. The collection of 16 edited chapters of this book reflects the emphasis on emerging and often novel business practices in diverse facets of operations management stemming from the application of advanced fashion technology.

The book is divided into foursections that are underpinned by the following themes:Business Models, Supply Chain, Logistics and Collaboration, Fashion Retail and Online Marketing.

Official Website: https://www.igi-global.com/book/advanced-fashion-technology-operations-management/166731
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Publisher/Broadcaster/Company: IGI Global
Your affiliations with UAL: Colleges > London College of Fashion
Date: March 2017
Date Deposited: 23 Oct 2019 14:44
Last Modified: 24 Oct 2019 10:59
Item ID: 14960
URI: https://ualresearchonline.arts.ac.uk/id/eprint/14960

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