My Child Needs Help, Graphic identity

Graphic branding and identity for the new online charity platform 'My child needs help' that provides easy access and support for parents. A unique community that allows the user to easily navigate and search the vast quantity of data, information and help available for a diverse range of areas. The design approach needed to be warm and accessible but retain a level of confidence and stability. The identity was also to applied to range of print and screen based formats.