Satisfaction matters: design that learns from users' sensory and emotional responses to clothing

Researchers across disciplines increasingly acknowledge that embracing the multi-sensory character of everyday perception can provide invaluable insights for social and design interventions that aim to improve the experience of products and services. Where fashion design traditionally focuses on the aesthetic, visual side of design, empirical studies prove that the way clothes feel, sound, or smell, is equally important for the way they are experienced and appreciated in everyday use. The aim of this paper is therefore to explore how users' sensory engagement with clothing can inform the creative practice of designers who wish to design for continuity and increased user satisfaction. Satisfaction with a garment often leads to its repeated use and accumulation of pleasurable memories that can both positively influence the active lifetime of the garment. The paper draws on my on-going PhD research and presents initial findings of the second phase of my project (in-progress), which consists of a series of wardrobe studies conducted in participant's homes. The results so far indicate that sensory experiences connected with clothing, although rarely explicitly acknowledged by users, can significantly affect user satisfaction and therefore deserve a greater attention in the context of sustainable design and design for longevity.