Can you make the world more sustainable with Influencers? Exploring consumers’ motivations to engage with and Influencers’ sustainable content on Instagram

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Yesiloglu, Sevil and Waskiw, Veronica (2020) Can you make the world more sustainable with Influencers? Exploring consumers’ motivations to engage with and Influencers’ sustainable content on Instagram. In: Influencer Marketing: Building Brand Communities and Engagement. Routledge. ISBN 9780429322501

Details

Type of Research:	Book Section
Creators:	Yesiloglu, Sevil and Waskiw, Veronica
Official Website:	https://www.taylorfrancis.com/books/influencer-marketing-sevil-yesiloglu-joyce-costello/e/10.4324/9780429322501?refId=864c1f3b-1e49-4ec2-a230-573db0baec4b
Keywords/subjects not otherwise listed:	Influencer Marketing
Publisher/Broadcaster/Company:	Routledge
Your affiliations with UAL:	Colleges > London College of Communication
Date:	30 November 2020
Digital Object Identifier:	10.4324/9780429322501
Date Deposited:	16 Mar 2021 11:40
Last Modified:	16 Mar 2021 11:40
Item ID:	16570
URI:	https://ualresearchonline.arts.ac.uk/id/eprint/16570

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