Using Benchmarking to Evaluate Public Relations Effectiveness through Social Media

Rogojinaru, Adela and Zaharia, Andra-Larisa and Moise, Raluca (2015) Using Benchmarking to Evaluate Public Relations Effectiveness through Social Media. In: Public Relations: A Revolutionary Discipline. Comunicare si Relatii Publice . Tritonic, Bucharest, pp. 67-85. ISBN 9786067490817

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Using Benchmarking to Evaluate Public Relations Effectiveness through Social Media (136kB)

Type of Research:	Book Section
Creators:	Rogojinaru, Adela and Zaharia, Andra-Larisa and Moise, Raluca
Description:	The objective of this paper is to apply and convene upon a set of performance indicators to evaluate the best use of online media for public relations campaigns, so as to identify what factors contribute to improving the organisational capacity of companies to alleviate risks and risk communication through social media.
Keywords/subjects not otherwise listed:	Public relations, benchmarking, evaluation, online campaigns
Publisher/Broadcaster/Company:	Tritonic
Your affiliations with UAL:	Colleges > London College of Communication
Date:	12 November 2015
Date Deposited:	02 Aug 2021 13:26
Last Modified:	02 Aug 2021 13:26
Item ID:	17129
URI:	https://ualresearchonline.arts.ac.uk/id/eprint/17129

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