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UAL Research Online

Using Benchmarking to Evaluate Public Relations Effectiveness through Social Media

Rogojinaru, Adela and Zaharia, Andra-Larisa and Moise, Raluca (2015) Using Benchmarking to Evaluate Public Relations Effectiveness through Social Media. In: Public Relations: A Revolutionary Discipline. Comunicare si Relatii Publice . Tritonic, Bucharest, pp. 67-85. ISBN 9786067490817

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