DREEm: Modelling and Supporting Recovery of the UK’s Experience Economy

Digital Regeneration of Experience Economy modelling (DREEm), funded by the Arts and Humanities Research Council (2020-22), was led by Professor Jane Harris, University of the Arts London, in partnership with the University of the West England, RHP Ltd, and Joe Pine, Co-founder, Strategic Horizons LLP, US, and co-author of ‘The Experience Economy’, which coined the concept (1999), and recently republished (2020). Working with over 100 industry stakeholders from across the UK (listed pp20-24 of the Appendices) research outputs generated by the project overall may be accessed via the website and DREEm: Resources, including a jointly authored paper; DREEm: Reports & Appendices; a DREEm: Compendium of over 100 digital experiences, and 9 DREEm: Production Case Studies.