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UAL Research Online

The Business of Digital Publishing: An Introduction to the Digital Book and Journal Industries (2nd Edition)

Hall, Frania (2022) The Business of Digital Publishing: An Introduction to the Digital Book and Journal Industries (2nd Edition). Routledge, Abingdon. ISBN 9781138390584

Type of Research: Book
Creators: Hall, Frania

Key book covering digital publishing in each of the 4 main sectors of publishing and including research and exploration of issues such as discoverability, metadata, reader-writer economies and social media.

Offering a fundamental overview of the main technological developments that have influenced the growth of digital publishing, the author introduces students to the key terms and concepts that make digital publishing possible. The four key publishing sectors (professional reference, academic, education and trade) are explored in detail, providing students with the technical literacy to understand digital developments and examine the growth of new business models. In this edition, sections have been updated to address the growth of audiobooks, reading apps, metadata, and open access, while original case studies address key issues such as digital-first publishing, EPUB, social media and crowdsourcing. Also covered are the key issues and debates that face the industry as a whole, such as pricing and copyright, and their impact on the industry is explored through relevant case studies. Taken together, the chapters examine the challenges of digital publishing and explore the opportunities it provides to develop new and diverse audiences.

Official Website: https://www.routledge.com/The-Business-of-Digital-Publishing-An-Introduction-to-the-Digital-Book/Hall/p/book/9781138390584
Publisher/Broadcaster/Company: Routledge
Your affiliations with UAL: Colleges > London College of Communication
Date: 29 April 2022
Date Deposited: 09 Jan 2024 12:36
Last Modified: 10 Jan 2024 14:05
Item ID: 20964
URI: https://ualresearchonline.arts.ac.uk/id/eprint/20964

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