Fostering sustainable practices: The case of micro and small designer fashion enterprises

This chapter presents empirical findings researched before and during the COVID-19 pandemic, from the AHRC-funded project Rethinking Fashion Design Entrepreneurship: Fostering Sustainable Practices(FSP). The FSP project structured its research across the four pillars of sustainability: social, environmental, economic and cultural. Whilst the fashion industry was severely affected by the pandemic, we examine how sustainability-motivated fashion entrepreneurs can offer alternative models and practices of resilience and prosperity, and how they are seeking to influence the wider industry in which they are embedded.