Impact Storytelling: the Ecosystem, the Evidence and Possible Futures

“Impact Storytelling: the Ecosystem, the Evidence and Possible Futures” is a ‘go-to’ report for storytellers, artivists, students, scholars and impact practitioners interested in impact storytelling (often referred to as "storytelling for social change").

This large study from UAL's AKO Storytelling Institute has been designed to help answer questions such as: what is 'impact storytelling'? What evidence is there that impact storytelling works? What is the history and current landscape of impact storytelling, in the UK and internationally?

It maps the structure of the impact storytelling ecosystem, identifies its key players, listens to current live debates and questions how to better collaborate in an emerging space that is still fairly siloed. By bringing to the foreground some of the ecosystem's gaps and blind spots, it hopes to open a space for reflection and debate. The intention is to serve as a base towards cross-industry collaboration and cross-disciplinary consolidation.

The report has been academically co-edited by Francesca Panetta (Director of UAL's AKO Storytelling Institute) and Dr Sandra Gaudenzi (Research-coordinator at UAL's AKO Storytelling Institute)