Creative Lenses Catalyst Programme Case Study: P60

This case study is one of eight written as part of Creative Lenses (2015-2019), funded by Creative Europe. P60 is an established independent venue for the performing arts based in Amstelveen, a suburb of Amsterdam, The Netherlands. Supported by the local municipality, its main activities are programming live music, club nights and other events for young adults and music lovers, as well as running a café-restaurant and workshops. It is working to increase and diversify its income by streamlining the cultural programme to encourage repeat visitors. The case raises questions about how implementing changes with a view towards income-generation might limit the scope for the organisation to achieve its original mission to be accessible and responsive to young visitors.