Towards 360-degree business models

Borrowing Hadid’s insight that there are multiple perspectives on things, I want to propose that “360-degree business models” can help arts organisations understand and articulate the value they co-create and realise with others through their multiple interconnections with artists, audiences, places, partners, funders and policymakers. Ongoing debates in academic research open up new ways of thinking about value creation and capture in arts and cultural organisations. New insights are opened up by thinking of value constellations or networks, rather than value chains; understanding the co-creation and sharing of value holistically in and across organisations; and emphasising the value of modelling work to aid discussion. Holistic and pluralistic accounts of value point to a version of business model thinking that recognises the generativity of creative practice, the claims of diverse stakeholders and ongoing experimentalism in the arts. Working towards 360-degree business-model thinking high- lights how individual organisations are connected in multiple ways to other organisations and their varying missions and concerns.