Majuli weaving cluster: a study on weaver dropout using industry competitive analysis and concepts of behavioral economics

Weaving in addition to being one of the oldest art forms is also one of the most prolific employment generating industries in India. However, of late the Industry has faced a significant amount of weaver dropout. “Dropout” here is defined as the phenomenon of deserting weaving as a key full time career option for other avenues, after they have learnt the art of weaving or have practiced it for a certain length of time. The current study specifically focuses on the weaving cluster of Majuli, a culturally rich river island, based out of Assam, a fast developing province of India. The study uses Porter’s Strategic Five Forces Model of Industry Attractiveness to examine the potential competitive advantages and disadvantages of the Majuli Weaving Industry. It then goes on to briefly look into some policies meant to enhance the weaving (craft based) scenario in India, and relating it to the aforementioned competitive disadvantages faced by the weavers of Majuli. The discussion on the policies and scope of potential improvement is primarily looked into from a Behavioral Economic perspective.