Invisible Voice

This symposium addresses these needs by convening an international dialogue that spans academic discourse and practical applications. By fostering collaboration and knowledge exchange, we aim to explore new strategies for accurately addressing, monitoring, and measuring the multiple impacts of projects situated at the intersection of the arts, technologies, and sciences, within the global challenges of contemporary society.

Mark Farid presented his research project, Invisible Voice which is an interactive public art installation featuring an advertising board equipped with custom sensor technology. When an audience member approaches, the sensor triggers an analysis to identify brands the person is wearing or carrying. These brands are cross-referenced with the Invisible Voice database, displaying relevant images and (controversial) news article headlines on the screen to create a subvertising effect. This setup not only educates but also encourages active public participation by revealing the social and environmental impacts of consumer brands. As viewers approach, the installation displays detailed data about the companies, including environmental impacts, corporate accountability, lobbying, and financial conduct, along with a network graph showing links to other companies and individuals. This dynamic interaction transforms passive observation into an engaging pedagogical experience.